The Top 10 Best-Selling NHL Jerseys of 2025-26
The NHL released its top ten jersey sellers for the 2025-26 season, and for the second year running the list is topped by a player who still is not old enough to rent a car in most of the United States.
Methodology. The ranking is the NHL's published list of the top ten selling jerseys for the 2025-26 regular season. The league does not release unit figures, so this is a ranking, not a volume table — we cannot tell you how far ahead No. 1 finished, only that he finished first. Clubs listed are as at the time of publication. We sell jerseys and are not affiliated with the NHL or any club.
The Top 10
| 1 | Connor Bedard — Chicago Blackhawks |
| 2 | Alex Ovechkin — Washington Capitals |
| 3 | Sidney Crosby — Pittsburgh Penguins |
| 4 | Jack Hughes — New Jersey Devils |
| 5 | Connor McDavid — Edmonton Oilers |
| 6 | Nathan MacKinnon — Colorado Avalanche |
| 7 | Cale Makar — Colorado Avalanche |
| 8 | David Pastrák — Boston Bruins |
| 9 | Auston Matthews — Toronto Maple Leafs |
| 10 | Macklin Celebrini — San Jose Sharks |
Bedard, Two Years Running
The interesting part is not that a young star tops the list — it is that he has now done it twice, in a league where rosters churn and last season's hero is often this season's trade rumour. Chicago's merchandise revenue has climbed sharply since his draft, and the pattern we see in our own orders matches it: youth sizing in his number moves disproportionately fast, which is the clearest signal that a player is being adopted by a new generation rather than by existing fans.
There is a buying lesson in that. When a young player tops the list two years running, the jersey stops being a bet on a breakout and starts being a reasonable long-term buy.
Colorado Got Two, and That Is the Rarer Feat
MacKinnon at six and Makar at seven is the quiet headline here. Toronto, Edmonton and Washington each placed one; Colorado placed two, and did it with a forward and a defenceman. Placing a defenceman in the top ten at all is unusual — blueliners rarely outsell scorers, and Makar managing it says something about how watchable his game is.
What We Take From It
- Legacy still sells. Ovechkin at two and Crosby at three are two of the oldest names on the list. Nostalgia is not a niche; it is a pillar.
- Youth drives the top. The two youngest names — Bedard and Celebrini — sit at first and tenth. Kids pick the heroes, and the orders follow.
- Defencemen can break through. Makar at seven is the exception that should make you reconsider who you assume sells.
Shop the Best-Sellers
Six from the top ten that we stock:
Shop the Edit
Frequently Asked Questions
Who has the best-selling NHL jersey?
Connor Bedard of the Chicago Blackhawks, for the second consecutive season. Alex Ovechkin is second and Sidney Crosby third.
How is the NHL jersey sales ranking measured?
The NHL publishes its top ten sellers for the regular season. The league does not release unit figures, so it is a ranking rather than a volume table.
Which NHL team has the most players in the top ten?
The Colorado Avalanche, with two — Nathan MacKinnon at No. 6 and Cale Makar at No. 7.
Has a defenceman ever made the NHL's top ten?
Rarely. Cale Makar at No. 7 is unusual because blueliners seldom outsell forwards in merchandise.
Why does Connor Bedard sell so many jerseys?
Two straight seasons at No. 1, a large share of sales in youth sizing, and a highlight-heavy game. Chicago's merchandise revenue has climbed sharply since his draft.
Where can I buy the top-selling NHL jerseys?
The Pro Sports Kit NHL collection stocks Breakaway, Premium and Pro jerseys for the top sellers, with 1-3 business day shipping and 30-day free returns.